Vision
A thriving landscape where wildlife and people who call Sera home live in peace and prosperity.
Mission
We protect rangelands and wildlife through an accountable, scalable, community-led conservation model that strengthens livelihoods.
Core Values
Stewardship
Integrity
Resilience
Unity
Self-reliance
Collaboration
Our Programs
We work hand-in-hand with communities to conserve wildlife, restore rangelands, and nurture sustainable livelihoods that protect our shared future.
Wildlife
Protection
We safeguard endangered species and their habitats through community-based monitoring, anti-poaching patrols, and awareness programs led by trained local scouts, ensuring that wildlife conservation directly benefits the people who share the land.
Conservancy
Governance
We strengthen leadership and accountability through ongoing training in management, finance, and governance. The Leadership and Management program (LAMP) builds the skills and confidence of board and management teams to guide Sera’s long-term success.
Livelihoods and Enterprise
Through Ujuzi Manyattani, our community skills development initiative, we empower women, youth, and pastoralists with practical training and opportunities to build self-reliance. These efforts, alongside projects in water, education, health, and tourism, strengthen local enterprises and improve living standards while advancing conservation goals.
Peacebuilding
Sera’s peace program brings together elders, inter-conservancy leaders, women, and youth with county and national authorities to mediate conflict, strengthen relationships, and promote nonviolent solutions for lasting harmony across the region.
Rangeland
Management
We restore and sustain degraded rangelands through community-led planning and sustainable grazing practices that balance the needs of livestock, wildlife, and people, protecting the productivity of these lands for posterity.
Carbon
Credits
We conserve grasslands and critical habitats through carbon credit initiatives that protect biodiversity, store carbon, and generate revenue for community development and conservation.

The Sera Rhino Sanctuary
Established in 2015, the Sera Rhino Conservancy is Kenya’s first community-owned and run rhino conservancy. We are proud to protect a growing population of both black and white rhinos, living happily in our shared landscape. The Sanctuary is also home to a wide array of other species.
Activities
Feel the wild firsthand at Sera...



Birdwatching
Rock Art Visits
Rhino Tracking



Bush Walks
Cultural Tours
Game Drives

Stay at
Sera
Camp under the stars at Sera by night, and explore its vast horizons by day.
Our Partners and Donors
We are proud to work with and be supported by a number of valued partners.











































