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Vision

A thriving landscape where wildlife and people who call Sera home live in peace and prosperity.

Mission

We protect rangelands and wildlife through an accountable, scalable, community-led conservation model that strengthens livelihoods.

Core Values

Stewardship

Integrity

Resilience

Unity

Self-reliance

Collaboration

Our Programs

We work hand-in-hand with communities to conserve wildlife, restore rangelands, and nurture sustainable livelihoods that protect our shared future.

Wildlife
Protection

We safeguard endangered species and their habitats through community-based monitoring, anti-poaching patrols, and awareness programs led by trained local scouts, ensuring that wildlife conservation directly benefits the people who share the land.

Conservancy
Governance

We strengthen leadership and accountability through ongoing training in management, finance, and governance. The Leadership and Management program (LAMP) builds the skills and confidence of board and management teams to guide Sera’s long-term success.

Livelihoods and Enterprise

Through Ujuzi Manyattani, our community skills development initiative, we empower women, youth, and pastoralists with practical training and opportunities to build self-reliance. These efforts, alongside projects in water, education, health, and tourism, strengthen local enterprises and improve living standards while advancing conservation goals.

Peacebuilding

Sera’s peace program brings together elders, inter-conservancy leaders, women, and youth with county and national authorities to mediate conflict, strengthen relationships, and promote nonviolent solutions for lasting harmony across the region.

Rangeland
Management

We restore and sustain degraded rangelands through community-led planning and sustainable grazing practices that balance the needs of livestock, wildlife, and people, protecting the productivity of these lands for posterity.

Carbon
Credits

We conserve grasslands and critical habitats through carbon credit initiatives that protect biodiversity, store carbon, and generate revenue for community development and conservation.

Explore Our Initiatives
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The Sera Rhino Sanctuary

Established in 2015, the Sera Rhino Conservancy is Kenya’s first community-owned and run rhino conservancy. We are proud to protect a growing population of both black and white rhinos, living happily in our shared landscape. The Sanctuary is also home to a wide array of other species.

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Activities

Feel the wild firsthand at Sera...

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Birdwatching

Rock Art Visits

Rhino Tracking

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Bush Walks

Cultural Tours

Game Drives

Explore Our Activities
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Stay at 
Sera

Camp under the stars at Sera by night, and explore its vast horizons by day.

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Our Partners and Donors

We are proud to work with and be supported by a number of valued partners.

Read Our 2025 Annual Report

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