A thriving landscape where wildlife and people who call Sera home live in peace and prosperity.
We protect rangelands and wildlife through an accountable, scalable, community-led conservation model that strengthens livelihoods.
We safeguard land, wildlife, and culture as a trust for posterity. We believe in shared custodianship, where we all collectively strengthen the land we depend on.
We are transparent and accountable in how we manage resources, benefits, and responsibilities, ensuring that communities and partners are informed, involved, and part of every decision.
We adapt to climate, security, social, and political change with innovation and persistence, turning uncertainty into opportunity for stronger, more inclusive conservation.
We are one community - men, women, elders and youths together - governed and driven from within, bound and guided by generations of Samburu tradition.
We work toward financial and strategic self-sufficiency, creating operational excellence through well developed enterprise, skills and systems.
Our strength lies in partnerships - with neighbours, government, and global partners, helping us to lead and inspire community-based natural resource management (CBNRM) in Africa.
Poaching